Brian Ferris
Chief Data, Analytics & Technology Officer, Loyalty New Zealand

Brian has worked in information technology for over 20 years, with extensive experience leading data and analytics teams while delivering projects and building solutions in a global environment.

He returned to New Zealand in January 2019 after working at Nike as their EMEA Data and Analytics Director, based in Amsterdam. Brian spent three and a half years at Nike building and leading the team’s capability; migrating the business to the cloud and developing an advanced analytics function to deliver value to the business.

He joined the Loyalty NZ team as Chief Data and Analytics Officer where he is championing a high-performing agile culture and reinventing Loyalty D&A with new platforms and advanced analytics. In 2020 Brian was appointed to the expanded role of Chief Technology & Data Officer.

His specialties include data and analytics architecture and platforms, loyalty and membership analytics, leading data and analytics teams in multi-national environments, cloud migration, and getting value out of data science investments.

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